People either genuinely have less money in their pockets or perceive they do. Now the general public are wondering how they can raise money to pay for basic essentials as well as supporting their favourite charities or organisations. This is having a huge impact on those individuals responsible for fundraising. They need to come up with ever more inventive ways to raise money from fundraising ideas to support their favourite cause. Larger charities, which have massive public awareness, are finding it hard, so for smaller organisations dependent on fundraising to help fill the coffers it’s even more difficult. How does a volunteer, for example from a small local charity, raise money for their favourite organisation, what fundraising ideas can they come up with?
Although austerity measures are now beginning to be felt, the country is not in a double-dip recession. Therefore surely there is sufficient money in the ‘system’ to ensure that fundraisers can keep the necessary money coming in? Believe it or not being small can have its advantages when coming up with innovative ways to raise funds. Keeping fundraising simple and personal is the key. For a start there are now fundraising websites on the internet that have got some great money-making ideas. Everything from free lists of fundraising ideas to much more sophisticated, but easy and simple to use, offerings.
The more sophisticated websites will set-up your own fundraising website for you where your members can go to shop on the internet and earn you commission at the same time or make it easier for them to donate money. There are many different options. It’s always worth while, if you can, in using a company that is a member of the Institute of Fundraising – especially when it’s a joint venture between the fundraising website and yourselves. The free ideas you can find about fundraising are much easier to utilize in a smaller organisation as your members are normally much more ‘personal’ and ready to try something wacky!