to Jeffrey Skoll, re: Particpant Social Entrepreneurialism


Mr Skoll, I want to make a movie with Participant Productions. The working title is How to Save the World. The unique thing about this movie is that it is a how-to, a documentary of building a business solution to accomplish the title.

It’s cheap to shoot, star studded, heart wrenching, and a dazzling celebration of human creative potential unleashed! It’s not just about the problem, (sustainable economic development, education, health care, and the environment), it provides the solution, and shows the viewer how we can each be part of that solution, and profit by nurturing humanity 2.0. The story is about creating and launching Selfport, a web based platform of entrepreneurial tools and business templates, created by ordinary people for ordinary people, with the honest to goodness intention of giving everyone on a global scale the hope of true, unlimited opportunity.

Unlike any movie before, one component of this movie is a tutorial for using web site tools. I know, exciting! Another component is meetings with people who could be instrumental in the success of this endeavor. Explaining it to them, and getting their feedback, becomes part of the how-to for the do-it-yourselfer. But most important will be the launch and rapid growth of Selfport. And since the first entrepreneurial tools are reward systems for crowd sourced creative content, generating new forms of participatory media and entertainment, these are well suited to movie making. Like the business itself, the

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